RUE DU FOUR
BRANDING AND IDENTITY DESIGN FOR A LUXURY WOMENS APPAREL COMPANY
Rue du Four is a Parisian-inspired clothing company that offers its clientele high-quality goods without an overly pretentious atmosphere. The Rue du Four shopper is looking for luxury with a soft, feminine touch.
The logo is inspired by iconic French street signage and ornamentation. This traditional aesthetic is paired with washes of watercolor, adding a modern softness to create a classic yet contemporary feel.